Google Ads to capture real estate seller enquiries
Create a dedicated journey for property owners instead of mixing property search, valuations and seller-lead acquisition.
Why this needs a dedicated approach
A property-related click does not necessarily come from a seller, and poor campaign segmentation can consume budget without producing a qualified opportunity.
What the system should make possible
Requests better aligned with the agency’s areas, departments and actual processing capacity.
Signals that justify a dedicated project
Attracting an owner requires a different journey from that of a buyer. Mixing the two intentions makes the budget and results difficult to read.
The campaign mainly attracts people looking for a property to buy or rent.
The landing page talks about the agency in general without responding to the sales project.
The forms received do not identify the area or maturity of the project.
A visible, usable outcome
The campaign setup must connect seller intent, a precise message and an enquiry the agency can act on.
Dedicated seller journey
A page that explains the service, covered areas and next step without sending visitors through the property catalogue.
Proportionate qualification
Enough information to prepare the answer, without turning the first contact into a complete file.
Business-ready reporting
Indicators that distinguish clicks, forms, useful conversations and opportunities that were actually followed up.
Points to define first
Implementation, trade-offs and tools are adapted to the client’s context and detailed during discovery.
- Property-owner intent
- Dedicated landing pages
- Qualification of enquiries received
Questions to answer before designing
These answers determine the right scope and prevent a tool or channel being chosen before the business need is clear.
Which seller instructions and areas does the agency genuinely want to develop?
Who follows up enquiries, and within what realistic timeframe?
From which signal does a request become commercially useful?
A response built around your context
BlackStone connects campaign, message, page and business measurement without promising a volume of seller instructions or a fixed cost per acquisition.